Harvard Business School Professor Anita Elberse discusses her research and first book: BLOCKBUSTERS
Presentation and Book Signing at USC’s Newman Hall, October 24th, 2013 @ 7:30PM
What’s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James?
Anita Elberse, Harvard Business School’s expert on the
entertainment industry and one of its most sought-after professors, will
speak to us in USC’s beautiful Newman Hall about her research and
groundbreaking book Blockbusters, which is available with a ticket
purchase and will be available at the event. Blockbusters covers why
the future of popular culture—in film, television, music, publishing,
and sports—will revolve around ever bigger bets on entertainment
products. Full of inside stories emerging from her unprecedented access
to some of the world’s most successful entertainment brands, Elberse’s
research reveals why entertainment executives often spend outrageous
amounts of money in search of the next blockbuster, why superstars are
paid unimaginable sums, and how digital technologies are transforming
the entertainment landscape. http://blockbusters-thebook.com/
Date and Time of Event:
October 24th, 730pm – 930pm
- Seating: 730pm-750pm
- Introduction and Presentation: 750pm-830pm
- Q&A: 830pm-850pm
- Cocktails, Reception & Book Signing: 850pm-930pm
Location: This event will take place at Newman Hall at USC
Address: Newman Hall at USC’s Thornton School of Music, 3616 Trousdale Parkway Los Angeles, CA 90089
The main entrance is located on Child’s Way and can best be accessed via Entrance/Gate 2 (off Exposition and Pardee Way).
For Parking: Entrance/Gate 3 (Parking Structure X by McCarthy Quad).
Click here for a map of the campus.
As you'll see on the map, Newman Hall (in RED box, south east on campus) is located across campus from the address you have in your invitation.
Cost:
HBS Alumni Members, ETC Members, HCSC Members:
$10 Attendance Only
$30 Attendance with Book
Non-Members:
$20 Attendance Only
$40 Attendance with Book
Biography:
Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.
An award-winning teacher and scholar, Professor Elberse develops and teaches a course on Strategic Marketing in Creative Industries, covering the businesses of entertainment, media, and sports, which ranks among the most sought-after courses in the School’s curriculum for MBA students. She is the faculty chair of a new executive education program on the entertainment business, and teaches in other short programs for executives. In her research, Professor Elberse primarily aims to understand what drives the success of products in the entertainment, media, sports, and other creative industries, and how firms can develop effective marketing strategies for such products. She is acclaimed for her work on digital-media strategies. Professor Elberse has conducted case studies on dozens of entertainment companies, personalities, and other entities.
Professor Elberse was promoted to full professor with
tenure at age 38, making her one of the youngest female professors to
achieve that honor in Harvard Business School's history.